We believe that authentic purpose is the most relevant competitive advantage for companies in this new age of meaning. We support companies to rediscover, reinvent and reinforce their purpose and their relevance.
What our partners say
“Social business is an incredible breath of innovation. We find new ways to produce our product. We look at the company from a society standpoint – inside out and include the idea of social value creation in strategic planning.”
Emmanuel Faber, Former CEO, Danone
How to apply
What if we thought about business differently? What if a company’s products or services solved massive social or environmental problems? What if the purpose of business was more than just maximizing profits?
We are convinced that companies can make a massive contribution to the major challenges of our time, fight climate change and achieve the Sustainable Development Goals (SDGs). We are convinced that the scale of our problems requires a scalable solution: a business solution. And we are convinced that once businesses truly experience how they can create impact, they embark on a journey of transformation to become truly purpose-driven.
Journey
Our approach is inspired by Danone’s transformation journey. The company’s social busines joint venture with Grameen in 2006 has sparked excitement amongst its leaders and employees to advance its culture and organizational change towards integrating impact and purpose.
2006
Grameen and Danone launch joint venture
Prof. Yunus and Franck Riboud launch a Bangladesh-based joint venture to produce an affordable, nutritious yoghurt, distributed by poor women.
2007
Launch of Danone Communities
With overwhelming support from shareholders and employees, Danone launches the first corporate impact fund to finance social businesses.
2010
Impact bonus and for-all-track
Danone changes executive bonuses to be based on impact to one third. It also allows employees to spend 2 to 6 weeks supporting social businesses.
2018
Danone rethinks its purpose
Emmanuel Faber announces to rethink Danone’s purpose in the economist and initiates Danone’s certification as a B Corporation.
2006
“Entreprise á mission”
Danone shareholders voted to enshrine the group’s mission into its corporate bylaws, becoming France’s first big listed company to adopt a new legal status recently created by the French government.
Case Study: Cofresco (Melitta Group)
Venture-building
Co-creating a plastics-recycling social business in India.
In 2019, we embarked on research to understand whether corporate social business, social innovation and social intrapreneurship truly contribute to a company’s transformation.
We found out that 61% of corporate leaders confirmed an effect on culture change and mindset shift. Amongst those companies that implemented a pure social business – a separate business with an impact-first mission – they were 4 times more likely to observe this change.
61
%
culture change and mindset shift
4
x
culture change and mindset shift
Why companies work with us
Track record
10+ Corporate Social Businesses
30+ accelerator programs
Experienced international team
Global footprint with capacities to run international and local programs
Unusual approach
Based on a decade of expertise with Social Entrepreneurs
Strong Network of other support organizations for social entrepreneurs
Well-known brand for social business
Impact first
Trusted leader in impact-first ventures
Local teams with local expertise
Mission-driven to maximize impact
Get started
Learn more about how we work: We organize half-day “Sparkshops” with companies to spark your imagination and explore how your company can engage in social business.