Desi Hangover
The challenge
Historically, leatherwork has been a family trade and the artisan households that continue to stay engaged in this trade fail to find dignified working opportunities. Moreover, lack of standardised products, poor financial acumen, and a fractured supply chain prevents them from scaling up and generating total value for the products they sell and making a meaningful livelihood. Owing to the value chain gaps and general lack of of transactional transparency, it is often challenging to source the footwear’s economic value back to the labour that created them.
The innovation
Desi Hangover has identified that lack of standardisation, differential output, quality issues, and lack of supply chain management are among the few factors that have prevented the growth and recognition of the artisans for handcrafted Indian shoes. Desi Hangover enhances the livelihoods of leatherwork artisans by developing an ethical, equitable, and organised supply chain for leather products; the company does so by training artisans on market-driven design; enabling predictable and high-quality raw materials (upcycled leather and vegan dyes); providing flexible decentralised manufacturing with quality control; and providing steady logistics across the supply chain.
The impact
Desi Hangover has inducted 160+ leatherwork artisans, while actively working with 70+ artisans for whom they have been able to increase income to 4x, and double monthly output.
